About Us
Laboratorio de conocimientos especializado en la integración de tendencias locales, investigación y branding. Como investigadores activistas creemos en la importancia de que marcas y proyectos mejoren la vida de las personas.
Our Beliefs
We believe that ideas with value are those that provoke meaningful actions for people and for the planet.
What We Do
We help build brands with meaningful purposes and cultural relevance within the new social order.
We are an inspirational laboratory specializing in local and social trends, research and branding.
Daniela Buenfil
Culture & Strategy
Passionate about female energies and working from a gender perspective. Daniela is happy creating brands that have a purpose, researching emerging sectors and working on projects that deal with diversity. Daniela lives for, enjoys and analyses the city’s urban, artistic and food trends. A jogger, vegetarian and an animal rights volunteer.
David Chimal
Culture & Innovation
Passionate about fashion, trends, design and culture in all of their expressions. A specialist in researching and analyzing social phenomena. Experienced in the world of Coolhunting. Trend Spotting and Branding. An individual without filters, night clubber, vlogger and expert in contemporary Mexican LGBT+ culture.
Mónica García
Cultural Analysis
A lover of words, poetry, cuisine and the dizzying rhythm of a grand metropolis. Navigates the city with the permanent intention of capturing it, of finding new, stimulating, experiences, undiscovered places and thrilling stories. A camping and outdoor enthusiast.
Adriana Escamilla
Cultural Analysis
A passionate researcher; an empowered woman constantly growing, both personally and professionally, rediscovering the world and building the future.
Paola Chávez
Project Management
Looks for the solutions to any problem with a sure step and quick feet. Paola is committed to the fight for gender equality and is a staunch defender of animals. A photographer at heart, Paola loves exploring moments that move the soul.
Yadira Romero
Administration & Accounting
With more than 10 years of market researching experience, Yadira is a vegetarian by conviction, a reader and optimist when facing changes and challenges; a lover of minimalism, order and organization. Yadira always looks for alternatives in order to get more from life than just experiences.
Oscar Cruz
Análisis cultural
Geek en toda la extensión de la palabra: Nerd, Gamer y Cinéfilo. Con un gran interés en aprender todo el tiempo y compartir ese conocimiento con otros. Apasionado por el estudio y entendimiento de la cultura, se ha profesionalizado como creative planner, coolhunter e investigador. Padre de tres perrhijos y amante de las fiestas.
Antonio Vargas
Digital Communications
Es un gran apasionado de la música, los videojuegos, el cine y la literatura que cree fervientemente que escuchar es otra forma de narrar. Ama conocer las motivaciones de las personas y establecer vínculos con ellas a través de las palabras. Disfruta salir a las calles de esta ciudad para dar voz a todas esas historias que aún aguardan por ser descubiertas.
Dulce Miranda
Diseño
Fanática de la música electrónica, viajar, y del cambio constante. Entusiasta del aprendizaje continuo, de estar siempre al día con nuevas tendencias, de diseño, arte, cine e internet.
Carlos Sierra
Cultural Analysis
Apasionado de la música, los viajes, la tecnología y la comedia. Ha dedicado toda su carrera a comprender a las personas en sus contextos naturales. Le encanta descubrir los contrastes que hacen a cada cultura única. El buen humor es su arma secreta para enriquecer la vida.
